How Customer Experience becomes the make-or-break factor for the Food Delivery Outlet?

Date : November 11, 2020 Author : Bhavesh Parmar

Customer experience plays a vital role for the make or break factor of any food delivery business or outlet. We always say that the customer is the king. Obviously, it is the customer who decides the fortune of any business. Happy and content customers are the key to business expansion and growth. Therefore, we believe, and anyone should think that customer experience is highly crucial for shaping the success of any organization, including the food delivery business.

Before you proceed with the takeout and delivery app development, let us understand a few basic elements of running the business with a good customer experience. 

How Customer Experience becomes the make-or-break factor?

Before we share the technical points, let me give you one easy and simple example for understanding why customer experience matters the most. 

Example 1: How Customer Experience makes the sales chain?

I ordered food using the mobile application of a particular restaurant last weekend. From the food quality to the food delivery experience, everything was so splendid- that I shared my experience in my WhatsApp group. The group has few of my family members and friends as members.

Hence, after reading my review that says excellent food, excellent service and excellent contactless delivery for necessary precautions during the pandemic- a few of my friends also ordered food from the same restaurant. 

This particular incident is considered as the making factor for the food delivery outlet; it means that the online food delivery solution that they built for the outlet worked well. 

Example 2: How Customer Experience breaks the sales chain?

Imagine I ordered the food from a particular food delivery application and my experience with the application went wrong. I downloaded the application considering it as one of the prominent food delivery brands. I thought things would go well, and hence I proceed further with the installation and signup process.

Still, when I start browsing the restaurants, I find it that it is not detecting my location correctly, nor does it have a customizable feature that helps me to customize the pizzas that I’m ordering with my favourite toppings. 

Now when the customer experience is not right, then certainly,  I’m not happy with the outlet’s takeout and food delivery app development.

I find it challenging to utilize for ordering food. Hence; I will not recommend the same application to my friends or family members. This particular example says that my experience shall break the future leads and sales of the specific outlet. 

Food Delivery App Development Demo

How does food ordering app development need to be done precisely by an expert app development company?

When you are developing a food ordering solution for your food delivery business or cloud kitchen, it is highly essential to convey your food delivery app development company to look mostly after the mobile application UI and UX for delivering an excellent experience to the customers while they’re browsing the application.

Your food delivery application or food ordering solution must be user friendly and interactive for delivering a good customer experience. 

The more friendly the app, the more customers will spend time browsing it. The less familiar the app, the quick customer will try to exit and uninstall. Hence, while investing in the mobile application, it is essential to build one that is extremely dynamic, secure, and interactive. 

Delivering excellent customer experience with your food or grocery delivery app

To deliver an excellent customer experience, few things need to be managed while developing or designing your grocery or food ordering solution. So, what are these things? Let us list it out precisely point by point.

  1. Mobile application User Interface, popularly known as UI needs to be user-friendly and attractive.
  2. The mobile application must be designed securely for keeping your customer’s data safe. Secure third-party payment gateway integration must be integrated for helping the customers to pay securely.
  3. The restaurant menu should be displayed beautifully without confusing the customer between rates and components. 
  4. Menu with high-quality pictures of food dishes for attracting customers and help them to understand the overall appearance of the dish.
  5. The Quick delivery mode with real-time tracking experience.
  6. Order with special instructions such as make spicy food, make mild food, make less-oily food, etc. Special instructions also include selecting or recommending contactless delivery, do not touch the gate, do not ring the bell, etc. 
  7. A mobile app must have discounts and offers for making customers feel happy while selecting their favorite food combos.
  8. Allow the customers to share feedback with suggestions for improving the overall food outlet quality including food quality, delivery experience, and much more.

Summing Up

A customer can make or break any brand, be it grocery delivery app business or food ordering solution experience. Therefore, invest your time and money for designing the most interactive mobile application for your next food delivery or takeaway outlet. The takeout and delivery app development must be done by an experienced mobile app company for helping your food brand to get the best application.


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Author Details

Bhavesh Parmar is the Digital Marketing Manager at DeOnDe who helps businesses in generating leads. His marketing skills and coordination abilities keep him ahead of the curve. He is passionate about photography and content marketing.